Content

 

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Our Content Management services embrace the creation and management of structured and unstructured content throughout the enterprise. These services include facilitating the entire lifecycle of content: from creation, through distribution and archiving.

Today, in our electronically enabled world, the content lifecycle involves many different technologies, user groups and processes.

Technology vendors each want to own portions of one process or another. However, they rarely focus on integration and usually lack an end-to-end process perspective. Nor do they consistently apply a user-centered approach to designing and implementing their platforms.

Increasingly, the competitive pressures on require content to be shared with business partners. Such sharing could enable faster business transactions and reduce costs. However, the standards needed to support this sharing usually don't exist; business value is elusive.

And then there is the content creation process itself. It results in documents stored in files, reports, web pages, desktops, email directories and media of all types. Intranets, CRM systems, document management, content management and knowledge management systems abound. All offer varying levels of functionality guaranteed to help manage the torrent of content produced and used by an enterprise.

On top of this, people and teams need to collaborate to get their work done, internally and with their customers and suppliers. This requirement adds an additional set of applications and accompanying complexity.

The result of these trends is ... a mess.

Content is difficult to create effectively, difficult to find, difficult to repurpose and difficult to share. Redundant applications compete for scare resources. Costs increase. Productivity is hampered.

A Coherent Problem Solving Approach

Coherence Group uses an integrated, collaborative approach to involve our clients in opportunity assessment and in developing recommendations.

Typically this involves the following steps:

1. A quick "fly-by" assessment of opportunities and quantification of their value.
2. Development of an improvement portfolio.
3. Rationalization of existing content and technology architectures.
4. Changing work processes, planning for adoption, and training
5. Development of metrics and quantification of results

 

Our experience shows that analysis, accompanied by fast action can have direct impact on a company' bottom line by:

1. Reducing complexity
2. Eliminating work from content creation and distribution processes
3. Improving the reuse of content
4. Increasing communication and collaboration among business partners
5. Increasing knowledge transfer among teams and to customers