KM Seen as Key to CRM Success

By Ralph Poole on May 8, 2003 12:24 PM | 0 Comments | 0 TrackBacks

"While more than two-thirds of successful customer relationship management (CRM) programs will have integrated advanced knowledge management (KM) practices into their CRM processes by 2005, confusion persists about what KM is and what it can do for CRM, according to a new report from technology consultancy Gartner."

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