We
ttalked last night with Linda Stone about her idea of continuous partial attention. She says it is different from multi-tasking.This is really relevant to some of the thoughts I've been having about the UI of mobile devices and how they fade in and out of your attention rather than being on or off like computer screens. Yes, you do this a bit with computers, but not nearly as seamlessly as mobile phones are integrated in the real world by advanced users.Linda StoneFrom Inc.com
It's not the same as multitasking; that's about trying to accomplish several things at once. With continuous partial attention, we're scanning incoming alerts for the one best thing to seize upon: "How can I tune in in a way that helps me sync up with the most interesting, or important, opportunity?
Also, the IRC back channel at conferences or the multi-modal distance learning projects where you have a video of the speaker, the power point presentation, the chat, the wiki and the back channel going at the same time. It CAN be very overwhelming, but I think it's because we are conditioned to think that we need to understand all of the information that is being transmitted.
I think an interesting metaphor might be the difference between loss-less and lossy compression technology. There is so much information being transmitted and it doesn't matter if you everything exactly (or if you are getting exactly the same bits as someone else). You can glean from the fire-hose in the mode that makes the most sense for you. The trick is to get a picture of what is going on from a perspective that makes sense for you in a format that compresses well for you. I think that if we stop trying to "catch it all" which we are conditioned to do, and think more in terms of lossy compression and surfing parallel streams and multi-modes, maybe it is easier.
Also, we discussed last night now human brains are adapting to these changes and how probably younger generations will continue to grow up differently and interfaces and modes will adapt again to this new generation. This has a lot to do with the discussion on ADD.
Good entry in Smartmobs with more links.
[Joi Ito's Web]
Increase your bandwidth: Continuous Partial Attention
Joi Ito blogs about Microsoft's Linda Stone's concept of continuous partial attention and, I think, misses the point. The constant din of information requires that we disconnect sometimes and actually think about a topic; not continuously shot from the hip. I don't think we can process any more quickly than we do. Continuous partial attention is not an answer. In fact Linda Stone goes on to say in the article in INC., that: "It's crucial for CEOs to be intentional about breaking free from continuous partial attention in order to get their bearings. Some of today's business books suggest that speed is the answer to today's business challenges. Pausing to reflect, focus, think a problem through; and then taking steady steps forward in an intentional direction is really the key."
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A performance/time management session I attended spent about an hour just talking about how we let e-mail interrupt our work - stopping everything to answer emails in particular. (Having a sound that plays when emails arrive is the acute version of this disease.)
Something else I noticed was the habit of many people to get to work and spend the first hour or so of the day answering emails. For many people that is the most productive part of the day, when real work could be done, but one ends up spending it on correspondence that often has little value.
Less haste, less waste.
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most popular salesman
bright smile, positive and optimistic attitude, customers also will be infected to his happiness.
never forced customers to buy goods, and never give the customer pressure.
respect for the customer.
always stand in the position of the customer needs to take care of all customers.
always to the customer first as the first principle.
resolve customer problems on the marketing. Never to quickly clear the speed of their service.
meet customer needs, solve the customer's requirements.
has extensive marketing knowledge, and can master the market trends, to provide customers with accurate market analysis and product analysis of the rate of one.
do not understand the contract for the transaction, the customer must also sincerely happy life. And customers are not limited to students on exchanges to become more business partners on the life of a friend.
can provide customers with excellent long-term service.
make customers feel you are sincere to like them.
-class salesman with a positive action, and allow customers to his infectious vigor and vitality.
the vast majority of salespeople, are not inherently push member. However, mature marketing skills, patience and sincere attitude, as long as the customer likes you, you can succeed.
[proud] coping skills-based customer
proud of the top type of customers that it's tiresome. They like to boast self-praise. If the others are placed under their feet like the trample. They always feel superior to others, one thinks highly of the way, if others can not match him. A little success on the proud waited a long time, it is not everyone of his pedestal! This guest really too severe to bear. However, since as a salesman, can not forget (every customer is lovely) marketing code, or temporarily put away the kind of subjective likes and dislikes of the heart, sincerely proud of those knocking on the door of it! (Proud-type) guests seem unattainable, it is difficult to make him hand and foot to convince you, because they always have a unique view, and also proud, but in fact this type of guest or have his personality weaknesses. For example, his love was baseball, you put him pedestal it! As long as he pleased, that you really agree with his social position, his personality that others can not go beyond a certain (high), and he will be willing to quietly down the incline (care) you need. Proud of person is best known to his many titles. Also, try to find the highest to get his hat, he cares about most and was most proud, most exciting job to known him. Ass to shoot the right place, have a greater effect. Disclosed his conversation echoed out of the theory. For the time being to you forget it! Do not conflict with him, you know, and pride-type guests, no debate is on drugs. Only let him feel you really respected him, his self-esteem, once met, is the beginning of your product life, the likelihood of turnover also relatively increased. You may feel very frustrated now! So hidden self, but only the one order. So humble, it seems only to people begging, looking forward to someone else's charity. Do not so negative! Think about it from another angle! Charity that you are (self-esteem) to which megalomaniac, wretch. Just a little bit to meet his poor self-esteem children and arrogance of heart, he will be able to dragon heart big Yue, immediately signed an order. As long as the transaction is successful, is the real purpose. Can conquer the (pride type) of customers, sales career, is it not a great pleasure it?
picky clients coping skills []
him every pursuit of perfection, does not allow one o'clock flaw is hereby! You dislike him, he would not like the product! He even wanted to buy the product. Will find one thousand kinds of products a bad place. This is the (Chuimao hereby demand) type of customer. Encounter this type of guests, the sales staff, it can be really a great challenge. If you do not have a very talented, very abundant common sense, the face of his strange way of discerning, I'm afraid you have to Zhaojiabuzhu miles! He cares about your impression. Full Virgo perfectionist who can not tolerate a little disadvantage. As long as you give the impression he was a little bit dirty, he can immediately reverse your products. For such customers, you have to take care of their own facade, clean clothes, preferably still too hot to trim the hair a little comb after entering his company. All actions start to hold the best salesman the basic law, law-abiding, good manners, polite greeting words, first impressions do not give you any chance of a critical, or even further discussion of chance. For products, from small details, he began excavations also do all the little bit of any possible loss of product. You just try to refute his circle, as picky type of customer, absolutely must seal closure is self-confident person, you do not go along with him to try a round, if you really want to refute his accusations, a very skilled nodded, say.
Sir, you really careful. Can take care of such a small detail. Fortunately, however, happened to our products and other products, there is little margin of difference is ... ... ... ..
Wong Tung & Partners, you are really clever, and knowledgeable, even that you have studied, on the texture of the problem, you rest assured that the company already has some of the relevant departments for further studies before this series developed different products Xing public ... ....
like this, first satisfy his discerning heart, let him think you see, I say right now! Sure enough, this part is really a problem! To meet such a feeling of self-esteem, he's not too much difficult for you, this is because, in addition to the shortcomings of limited fault-finding, he also is very compassionate person! Well, anyway, this problem is not entirely the fault of you these little salesmen! Due south to forgive the flaws on your product!
In short, this type of customers do not really deal with, and perhaps a little tough but you just try in every respect, from their dress behavior began to product knowledge, not to have been critical of the other places, always perfect, no negligent integrable, or guests can get this type of praise!
irascible temper never reasonably based customers and the cards, and even the first time you meet, if not satisfied with what he has, he still will directly express his anger. He is definitely not the kind of joy, anger, people who do not form, color, but also have a little advantage, you can directly observe his likes and dislikes, not to destroy the excess of the test.
If you are clearly satisfied as to the other side, hot-tempered type of this group of customers, everything you can to be careful, it is best not to commit any mistake. Any information prepared before the visit to be able once again to ensure that the same information for each, samples with very complete, be sure not to visit the other half was lack of East meeting West, the most impatient customers, but do not want to hear you any explanation, you will directly curse!
bastard! You just wasting my time!
information did not even have to prepare thoroughly, you still What salesperson! You do not even
error, or non-sincere attitude to tell him that you really feel sorry and forgive each other's requests.
is no economic argument to do things. Because it only angered the other shame into anger, death would not admit, in the end, simply do not want to do business with you, and to show consideration for his own face, which the salesman, it is absolutely must avoid.
times, his temper is no reason to. Maybe you do and nothing to do, but he was just-do, the first to find out to me!
fact, but this time is your good chance. He might as well inquire.
What is matter? Angered you so angry? You might say it better than that!
At this time, he could not find Zhengchou said. When he tells you, the heart of the anger should have subsided by half. You know the reasons for his anger, but also help him if you just think of a way, I believe he will appreciate a try, and then he can have the following response cuisine
I'm sorry, I just really angry plot, not Be careful with your curse!
does not matter now! To your company's product catalog brought me to see!
this way, you breezed to conquer him!
customers made clear I just do not buy it, I really do not need, they close the door slammed, so close, we must teach you the embarrassment and frustration.
even a counter-offensive had no chance, really teach people not willing! In the end there any way to completely reject the customer Gonglue tight defense it?
tell you! I really do not want to buy this product!
I do not believe that these ads are deceptive. Color is natural, how could simply rely on skin care products will be able to turn from black to white!
Do not tell me to talk about security risk, this is my most hated it!
you answer virtually no chance anyway, he just does not want to hear, does not give you time to explain the product! Even if he was fortunate enough to be used some time to see his face just how to say how you love that expression, anyway, I would not have bought this expression, I believe you had the heart but also cool on a hot half!
why are they so stubborn to row any salesman do? There are several circumstances.
shopping habits, buying habits to the store, so you do not want to waste time listening to instructions, to sell.
really do not like the product, or do not believe in the product.
do not like salesman.
to change their perception, you have to use a variety of marketing techniques of the secret of never.
is indeed difficult to make a change in buying habits. This is a crisis in one of the salesman. Because, like one last meeting, try to reverse round a person's habits, is absolutely impossible. But it must also transfer machine. You can not force him to buy, but at least he was impressed with the way you, as long as you a few more to his original defense that can be a little psychological lift.
people who really do not like the product, you can only anger more force on the commodity description. And stuck to his dislike of the real reasons for medical treatment.
The salesman simply hate people, almost all were under the Shaw salesman deceived customers or misfortune. Therefore, you most need to win is to rely on things.
completely rejected the customer, usually have some sort of psychological barrier, you have to find ways to help him overcome. However, do not struggle, he quickly Chande, he would have spared the faster!
bargain, how much will the majority of customers, some kind of consumer behavior. Want to buy too cheap, after all, most people desire, which the former is understandable.
we are here to talk about is music to bargain for the customer type. You have to see through their tactics in order to truly negotiated transactions, and have the customers. Otherwise, the rush to cut prices, so you do not wish to lower profits or even, for customers that will come to your asking price is too dishonest!
First, we want to tell you, when the customer real purchasing power or desire to buy, he will bargain to you. At this time, the first non-complacent, you should be especially careful of is how to hold his own defense, the successful completion of this transaction.
You can often find that customers want to buy obviously has shown interest, and are still in the pick and there, looking for weaknesses to make criticism of the product. In fact, they want to use this method to tell you, I want to buy it! However, if you will price slightly smaller number of longer words like! They asked about the way price:
really unfortunately, I like the red! If not, even if it! If your goods just missing a red, often in order to complete the transaction, but to take the initiative to cut prices! In fact, maybe he was just spotted you do not have the red, so say it deliberately!
them to bargain, to find ways to find products you can not provide benefits, and then pretending that position can, in fact, this is pretty good, but I did not really like. I also want to buy it! Unless you count a little less money!
have a situation where customers have been complaining about their little money, can not afford! But crying for a long time,Outlet Coach New Arrivals, but suddenly told the salesman, so be it! I count you a further five hundred dollars, I bought it!
this time, you really can not think has been very good buy! Well! Count your five hundred yuan less good! So, the customer will feel better I have a bargain, you the people are really bad, I want to earn so much! Later, he did not want to buy you things!
For such guests, do not compromise, even if compromise is not entirely succeed to make the arm as you can give him some discount, but not all by each other's requirements.
Another way is to constantly emphasize the value of the product itself is definitely value for money. Although the price can not be lower and lower, but to ensure that after he bought back will not regret. Continually stressed the advantages of quality, but also to deal with this type of one of the guests a good way!
I really like this product. However, I really can not afford ... ...
how expensive? I can not have this extra budget ... ...
economic difficulties of the most common type of customers. Face like commodities, it seems that the guests can not afford, you will regret it!
If they have money like it!
they like the product, but they are nothing but can not afford! If everyone has money, I can be this month's performance greatly improved!
sigh while, think about it, in the end these customers are not really there is no turnover of possibility?
careful observation, many complain that their hand is not convenient for guests, in fact, not real economic constraints. Often, they just take this as reason to reject your marketing.
have a situation, they are more stringent for the management of money. Therefore, unless they realize that this product really help them, otherwise, it is absolutely difficult to induce them to buy.
For such guests, emphasizing the concept of value for money is the most important. You have the product produced from the rigorous use of advanced materials, evaluation of how high the market, and how it will bring customers the convenience and benefits, etc., all the advantages of an in-depth analysis.
If you can make a market other products of the same type of analysis and comparison tables to prove that your product really is the best, and stressed to buy this system is tantamount to never buy the same loss of assets, you will find it very worth it! The use of such methods to attract him, and will be able to get his attention.
Still another method is to disassemble the price list. That is, we are familiar with the general installments.
relaxed small payment for each period, which owned the goods immediately. This is absolutely worth the customer to use the purchase method.
for the economic difficulties as a reason for refusing your guests, you may wish to temporarily act as his financial analysts, according to his balance of payments situation, develop a reimbursement for his ability to hire the table. He not only has the product to assist in the payment burden is too heavy on yet should not jeopardize his daily livelihood, I believe this type of marketing rational way, will allow him to willingly accept!
To vow to become a charismatic salesman.
a prerequisite for a first-class salesman:
welcomed by customers who.
in good faith to sell.
rich market information, commodity knowledge.
can do best for customer service base.
certainly noble of marketing efforts, and believe, is the biggest player in business for profit is the marketing staff. Been able to constantly maintain the lifeblood of business, because they have a strong marketing pioneer.
top salesman must have the ability:
hopes to become a market expert.
can enrich the development of products useful information.
good at developing various marketing strategies to assist the sale of goods.
good business selling the pipeline, and the ability to control the exchange of information between manufacturers of goods.
their goods with comprehensive know and master the ability and knowledge.
pricing strategy for unique views.
good interpersonal opening line is the salesman's greatest resource to improve turnover.
absolutely first-class sales personnel have the patience to listen to disgruntled customers.
with keen powers of observation to discover the real needs of the customer.
bear always remain humble degree. Courteous sales staff, the customer will always be positive.
navigate the sales staff is always knowledgeable sales staff as more popular!
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nagging type []
clients coping skills relative to the silent type of customers, everything had led to questions by you, to find the topic, you will talk on that type, the chatter of the guests is really a good deal more. If you really think so, then you have to be careful. Run into this type of guests you have at least one of three crises:
customers do not like the salesman
arrogance, arrogance and explain the product, ignoring the tone in his professional attitude.
seeking only their own marketing efforts, continue to state their personal views, and when the care of families stated his thoughts, you was quite pretty do not care, nor patience to listen to, most likely to move to the guest dissatisfaction.
customers have hope that their own preferences, wishes, free to decide to purchase the items.
If you care about their ideas, even unreasonably forced to sell, easy to lead to the other counter-offensive.
a late salesman, customers are most likely not be trusted.
non-compliance with contractual agreement, absolutely difficult to receive the second tranche of business.
simply a signed contract to complete the transaction, the service was ignored for the future, most customers will cause resentment.
good news not reported excellent, but for the success of the deal have repeatedly stressed that a good product, but do not want to remind the care of household products and some defects in the future in the event, would be subjected to greater customer complaints and bounce.
appearance is not the whole, vulgar words, customers most willing to talk business with them.
only know how to blindly promote their products on the market knowledge is very poor, ignorant, so the sales staff will make customers despise him.
can not afford to refuse to blow, it is likely to expose the shortcomings of personality Zaoji marketing staff, will quickly be eliminated.
each customer that they are unique. If you do not understand this mentality, just follow the ancient tradition of marketing trick, it is difficult to maintain the customer's heart!
[Diao acid type customers coping skills]
he does not seem meant to buy the product, and yet haunt you round and round around the topic. That he may be interested to buy, but the look he is an arrogance, love it or leave look. It's hard wondering what type of customer in mind the psychological! Is certainly a difficult buyer, seller tug of war. Perhaps far as to sell you hard, but, on the other side, he's fun, but deep, as he fully enjoy this criticism can only do his best, satirical fun. And you, oh ah free very very bad the meal had to be scraped. However, in order to achieve this lofty ideal deal, all this is nothing. Is a new challenge. Diao acid type of customers, to see how we conquer you! Diao acid has a characteristic type of guests, he ah love to find fault with you, deliberately whisk you mean. All your hard work to prepare the product catalog, explanatory material, market research, in front of him is totally do not have any meaning. At this time, you probably will have deep, deep sense of powerlessness, but also very nostalgic for the respect you as the market expert and gas-based clients. This type of customer will never agree with you, even the constant verbal rebuttal. In short, what you say is wrong and unjustifiable. General acquaintance novice may sell back to the scene of running out of patience! (Do it! Big deal not to sell you!) Do not have the emotional volatility of this type of customer for Diao acid is the biggest taboo, once you angry, it is also means that the deal failed. Even if you you won the argument on the tongue of his, lost trade, that you will lose the battle. Therefore, only one word (tolerance)! Silence and suppress their emotions it! Do not go against what he meant. How to say how he loved to speak! Anyway, you all inclusive him to inaction, he can not hurt you. However, not entirely in the attack is weak. Occasionally, you can also aggrieved that some of the loss of his sense of humor, then, to resolve what he arrogant character, instead of a positive conflict with humor, his back so you are more interested in some. As long as you are tolerant of his strange character, let him meet their desire to conquer, to the last game of his losses were to terminate, that is to be your time to the cyst thing.
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[gas-based customer-based coping skills]
gas salesman in the most popular guests. They are courteous, do not you come stinging rejection, not bad your door. They are attentive and show interest in listening to you explain the product. Because they always think you know more than he. Even if they wanted to refuse, will behave the way I am sorry for you, as if his apologies to you. This is because they think you work very hard. For a salesman who was a very gratifying that, as people moved to the customer, and all this, because you have a respected, valued feeling. But you can not happy too far. And gas customers are not totally flawed. They are indecisive, always between buying and not buying a long time to think about. Their soft ears child, the views of others can often prompted him to immediately change your mind, go back. So for that you both love and frustration of the customer, all or a step by step to win. Set in the contract prior to the delight of all the words are still just too early to miles? Gas-type guests will never doubt your explanation, even you put forward a variety of market-related information, incredibly respected, overall acceptance, but also very grateful to you, because you let him improve so much knowledge. But gas customers in what type of decisions, often hesitant. This does not mean he really turned down, most of the time, he really want to buy, but they can not tell what is the reason he could not make a decision. In short, the reason it wants to perfect is not enough. This time you have to patiently asked him, what are uncertain that his attention. And trial and error to help him understand, do not worry, as long as you find out the reasons for his hesitation, often can easily find a solution approach. Because this type of guests, usually are not any serious trouble a big problem. However, the most tight to the hand to be a third party opinion. Just a person made a contrary opinion on products, and gas-based customers, there's hesitation, began to fall into dilemma, this is really something Jiaoren headache? Seeing will finally, a deal, how about the word back to square one! So, your strength will increase and many! Finally, to remind you that: as long as he decided to buy, they immediately asked him to sign the contract on the words it! Otherwise, our (nice) may once again regret it?
Next: tea practice highlights
1, silent type - the customer's coping skills
2, nagging type - the customer's coping skills
3, gas-based - clients coping skills
4, proud of type - Customer coping skills
5, Diao acid type - the customer's coping skills
6, Chuimao hereby request type - the customer's coping skills
7, temper type - the customer's coping skills
8, completely reject type - the customer's coping skills
9, bargain-based - clients coping skills
10, type of economic hardship - the customer's coping skills
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label customer psychology salesman customer skills
one, to say the initiative gives him, it probably never will sell him to you back on the topic.
Second, he managed to find a willing to listen to him speak to the object, where willing to give up easily, and that way, your valuable time so go to waste out
Third, the salesman, the waste of time is a waste of money
nagging type Why do customers say poured out?
one, he naturally talkative, articulate
two lonely too long, the people around deeply aware of his habits, you may have already fled only taken advantage of, I do not know why, Ying Peng on him!
three, with the long-winded chatter to arm themselves, to interrupt you sell, so you can not succeed.
talkative salesman guests do not understand time is always valuable. Even they will feel that, since I want to make money, spend more time chat should be. However, the embodiment of the salesman you can not do without such conscious. Talkative guests, usually easier to self-view as the core, to criticize or comment on, or just east parents, the West family short of the standard gossip-based. Since the other side is full of self-advocates, you might occasionally in his speech echoed his words out, to help him make a conclusion as soon as possible. (Asked) approach in this is absolutely to be avoided, otherwise you relaxed and a questioning, may lead to his eloquent it? Second, you try to put his (speech), powerful chain of goods imported into your marketing, since the other party to speak, let him talk about some things and not the product better? In his comments at the same time, if time grasp the opportunity to attack, can the odds slightly. Be careful, this type of customer switching topics martial arts class, you do not let the other party was cunningly slipped out of the theme.
seems very simple principles and ways and means, such as real and realize the ways and means, in various fields to benefit greatly from the
It is reported that China's total goods inventory and idle more than 3 trillion yuan, and is still increasing at the rate of 5% per year . However, the total annual inventory of only 100 billion yuan. Because this area is also a lack of more investors involved, a lot of inventory has not been revitalized.
someone said: If now all of China's garment enterprises have ceased production, the Chinese people did not worry about clothes to wear. Now add up all stocks of the companies also have enough to sell a two-year in the market. Big clothing companies, and is often accompanied by a sharp increase of the cost of the warehouse. Company's sales doubled several times, but no cash on their balance growth in the number.
clothing inventory caused by the reason: the demand from the market point of view, China's size, economic development is extremely uneven, diversified needs of consumers, especially the level of market demand for different characteristics of the study is the garment industry lacks the , so that the enterprise can not be accurate or their products are targeted to those needs of those who put up the market. On the one hand a large number of stocks, on the one hand clothing consumption behind them.
In China, even in a city, urban and suburban consumer satisfaction there is quite different, the excessive consumption of the city, and in the following three cities are relatively scarce in the state consumer hot, super girls as a consumer hot spots, the largest consumer is not on the coast, but in Sichuan. Hot clothing enterprises lack the ability to seize the market and therefore can not be the ability to scale quickly to build brand.
from the business-oriented point of view, mainly from the manufacturing point of view of pure design, resource allocation, too, from their own perspective to design the product is not what the consumer wants? In addition, companies may be advertising, communication, cutting style, production management is the line, but the market was the sale of part of the powerless, especially not suitable for China's business development strategy, without strategy is not the target, the production number certainly do not know, in the capacity of the pressure, it must form a stock.
for how to maximize what to avoid clothing inventory, where I do not do too much to explain, conclude, do the following 48 words can be a mantra: do market research, and reasonable to the goods, and running and terminals, control terminals, Daily sales, policy, faster turnaround and less into the small out Kuaijinkuaichu, pay close attention, focused libraries clear, precise quotas.
Ang Consulting made this British
It is understood that the recent gold rush in the stock in more and more people. Let us look at clothing dealer and stock clothing operators different views:
a clothing dealer, said their agent's brand regular-priced items, if an clothing priced at $ 100, then the average purchase price of $ 45 (tax included). Coupled with the mall more than 25% of the point deduction, $ 100 of goods, leaving only $ 30 profit. This is a $ 30 profit, but also bear the prices about 10% of VIP shopping card deduction, about 5% of the store counters renovation costs, about 7% of staff salaries, office expenses. In so doing, the profit is only about 8%. Each quarter of the goods, control, no matter how, there are still 5% of the inventory. Subtracting this, the dealer can not really earn much.
a professional do the inventory again and again to be the boss of clothing apparel industry called the He said: into a package about the price of land granted to the inventory managers. Shanghai also has appeared in a minimum of 0.5 purchase discounts. Inventory digestion according to the law generally less than 5 fold, the maximum purchase price of $ 10 can be sold for $ 50. The mall, the organization special ex-gratia, the point deduction for goods generally only about 10%. In other words, 50 items, only the deduction of $ 5. In addition, special offers VIP card is not used, and no counter renovation costs, staff salaries and office costs are correspondingly reduced by half. So, 50 earn at least $ 30 profit margin of 6%.
I have not ran a garment, do not know the specific profit analysis, but based on the above analysis of the two, one thing is certain, the latter helped the former to solve the problem, and also obtained substantial income, this is the problem of the solution!
of course, do not stock clothing sales for the blind, a five-year inventory do business Zhejiang also reminded, do not as a simple The first is to ensure sufficient funds, inventory is different from selling goods, if the inventory number of traders in fancy goods, you have to eat into the overall, but most manufacturers require cash payment; the same time for the inventory to post-market requirements sensitive judgments.
second charge, of course, corporate discount
way to solve the inventory problem is not a single, which is the most common enterprises to establish their own discount stores, in - a certain extent to solve the above problem , discount shops is relative to the dealer - a relatively new kind of business model and philosophy. These discount stores in large numbers on the one hand shows it to adapt to consumer demand. It also reflects the majority of garment factory brand business needs. First, a clear market positioning that discount stores more energy, have the ability to specialize in discount merchandise sales, so sales promotion activities and organization of their more experienced than the crystal brand, brand management for the plant to save time and gradually worked themselves to put more energy into the operation of the new column. Second, the discount stores have a relatively large size and scale, can make better sales performance.
Metersbonwe, high state, Semir, thanks Reta and other casual wear, the creation of a special sale market to deal with inventory, a good idea, will not affect the new stock is quickly dealt with inventory, received a relatively good effect. Sale market this year just five horses Street, Park Road, opened out, the business is very hot. It is reported that a brand of casual clothing stores in just over a month in the sale, handling inventory to hundreds of thousands.
third metacarpal, as special items in the store to attract customers.
the vast majority of garment enterprises do not have the strength do not want to set up another sale market, usually floats on display in the main store, the sales for bargains. In this way, is very contradictory, on the main direct impact on the store's image, people doubt the price of the brand. In this way, finally accumulated a little brand, often has been tempered by special activities. But many brands have adopted this approach, but also attend to consider general business so much.
fourth metacarpal, stock commodity exchange advertising
no doubt, put ads can certainly bring some benefits to the distributors, and dealers often also get to advertise to the manufacturer's some support, and many media advertising during the operation can actually be used to offset the goods.
many advertising companies to gain a price advantage, and often buy some media time, and then to resell. But there is no time hands out some time, the advertising companies will often agree to a cost-recovery companies use to offset some or all of the product advertising, and advertising companies can get the product or the company as a public relations gift to paid to employee benefits products. Not just advertising, some of the media are willing to some of the extra advertising time in exchange for useful products.
a friend to talk to a dealer advertising, with 800 sets of thermal underwear offset by a $ 80,000 radio advertising costs. (This thermal underwear market value of 180 yuan / sets, but the dealers purchase price is only 60 yuan / set) and the radio club at the end of the year, when customers open, warm clothing will be given as gifts to the participants of the customer. Is not only dealers with inventory in exchange for advertising effectiveness, but also with an invoice of $ 80,000 applied to the head 50% of the cost reimbursement. Did not spend a lot of money equal to distributors, but received 80,000 ad returns, but also cleared up in the hands of the inventory.
fifth metacarpal, such as Shanghai fairs
sweater companies prefer some dealers in major cities by the organization, to participate in some product trade fairs, in fact, the main purpose is cleaning up its enormous inventory. Fairs rely mainly on price advantage to attract customers, which can attract to buy inventory for a particular consumer groups, fairs go directly to the inventory.
sixth palm, OEM stock sale
This would be a better treatment methods, special treatment can effectively reduce the damage of the brand image, but it also brings a lot of management difficulty, and, after all, is slow-moving inventory items, change the mark can not be sold out is unknown. Moreover, consumers would suspect the existence of the trademark is fake, there are some of the original brand impact.
seventh palm, wholesale sales
relatively poor sales of some older models at a lower price on the flow out from the wholesale market, while the monopoly system is to maintain relatively stable prices, brand the overall image, because the face is the different levels of consumer groups, it will seem that the impact of the brand is relatively small. However, the overall brand image and price system is easy to disorder, but also easily lead to conflict between the stores and wholesalers.
eighth charge, with this method of marketing
major purchase can stimulate more than the dealer, when the stock reaches a certain number, channel incentives as a more effective means, but if mismanagement,herve leger dress 2011, likely to cause dealers to sell special products freely, thus affecting the brand image, and that there are too many special products, and dealers are bound to affect the price of goods sold
first nine palm, modest clothing sale
any dealer you want to achieve zero inventory is unrealistic, therefore, can master the rhythm, at the appropriate time to do the right sale activities, such as buy, VIP benefits available, issued coupons, buying time, holiday promotions, etc., are a good way. In general, this method will not damage the reputation of the operator, the image is not easy to affect the relationship with suppliers.
tenth charge, as long as the timely transfer cargo
New styles in three days no one asked, or not sold in 5 days, then quickly return to the dealer where the exchange of other colors or styles . The current highly competitive apparel wholesale, wholesale for as much as sellers, are generally allowed to swap with other color models or styles. For those who do not allow exchange of wholesalers, adamantly refusing to getting goods.
eleventh charge, buy the business to develop
national holiday, such as thermal underwear, sweaters, jackets, suits, children's clothing, etc. There are some common products are suitable for the development of buy business. Many large clothing distributor in the local have certain connections, you can take advantage of these relations to carry out buy business, because the garments are necessities, so there are bound to buy the market. And buy produce mass-market, helps to clean up the inventory.
eve of Spring Festival, a down jacket dealer relationships to expand by three pen buy business, buy the stock were down jacket 1200, the price is relatively low due to shipping, in addition to the public relations investment, basically did not generate any profit, But 1200 buy products instantly to give him back the 10 million in cash.
XII palm, looking for specific sales channels
When the existing sales channels are not enough, can not digest inventory, we can consider the target consumer groups, whether there are other forms of sales channels.
It is understood that a dealer friend in Nanjing, one thousand sets of hands have brand-name apparel, inventory, and planning through to remind the industry, the dealer found a way. Nanjing has many colleges and universities, and college students is clearly a major sportswear consumer groups, but many students because of economic problems can not afford brand-name sportswear. The dealer contacted more than 10 schools to 30 percent below the market price of the retail price will be sold in school sportswear, but to give each relevant person in charge of 10% of the sports commission. Three months later, by more than 10 universities actually handled more than 7,000 stocks sportswear.
XIII palm, pawn shops become a financial pressure, companies need to find a better financing, and pawn shops have to actively expand the business. Mutual needs, resulting in attractive clothing business inventories of clothing into the pawn shop.
XIV palm, a series of where? Have such a dealer, some enterprises from Guangdong, where the goods, the original 100 yuan / piece of clothing can be 10 yuan, 15 yuan to get, get the Yunnan sell, they can sell 50, is still popular in the market . And to implement corporate-season acquisition strategy, winter into spring and summer clothing, summer into fall and winter clothing, so the price can often share some advantages. network; second personal relationships, 10 years of dedicated charity, integrity management, has already earned him a reputation; third is the Internet. It is understood that, just enter the stock market, he also plans to set up logistics and product storage center, marketing center, internet information center, the goal is to develop into a set of local investments, acquisitions, production, marketing as one of the garment.
XV palm, donated
do not know when, there are entrepreneurs invented this method to clear the library each year will be no way to sell stock donated to poverty-stricken areas of the product, rather than then when the clothes are off to bother to go to sell, but also won the praise of the relevant departments. Invention means the owner of this library quite clear proud. But in doing so, a little public relations means, but does not involve corporate behavior.
sixteenth palm, with the network inventory network
China, Zhejiang has a very high inventory net popularity of professional website founded by Zhejiang entrepreneurs, developed in the circulation of goods Yiwu, according to incomplete statistics, there are at least dozens of companies engaged in stock trading. This information brought to the stock business communication platform.
seventeenth palm products for export to China this year
garment export trade more and more developed, dealers, through their own contacts to find ways to export because foreign consumers For foreign products are not necessarily the ability to distinguish, which to some extent, solve the inventory problem, but also for their international expansion of a sales channel.
eighteenth palm, internal digestion
so-called internal digestion is the dealer inventory of goods can be presented as a benefit to their employees or for employees or their relatives and friends if business clothing can give priority to their own business, the price given certain concessions.
more than six p.m. strategy to solve the clothing inventory, companies should consider its own situation, targeted to deal with inventory issues, inventory sales in the formulation of plans to consider whether they understand the market, this channel, because when done by local conditions, inventory levels will not go to the extreme, neither the formation of large inventory and operating costs increase, not to supply is out of stock.
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(CBS/AP) Iraqi troops backed by U.S. forces battled Shiite fighters in Baghdad's Sadr City neighborhood in clashes that killed 22 people and wounded more than 50, despite a cease-fire between the government and the militia, officials said Sunday.
The fighting was a sign of how brutal the past few weeks have been for General David Petraeus, reports CBS News chief foreign correspondent Lara Logan, because she said, "he really was looking at a year where he had imagined to be quite successful in reducing violence, particularly in Baghdad and some of the surrounding areas."
Speaking with Bob Schieffer on Face The Nation, Logan said that the gains made by agreements with militias (including from Sunni tribes and some Shiite tribes) to work with the Americans have almost disappeared in the face of the recent violence which spreads so quickly from Basra in the south of Iraq.
"It's really about two things," Logan said. "It's a fight amongst the Shiites for power in Iraq - what the future of this country is going to look like, how the Shiites will divide Iraq among themselves - but perhaps even more importantly it's a fight between the U.S. (who backs the Iraqi government and Iraqi security forces) and Iran (who backs those militias).
"This is really the proxy war that everybody talks about behind closed doors but nobody wants to admit to in public."
She noted that many of the rockets and mortars fired against Baghdad's Green Zone were launched from Sadr City, the base of militant cleric Muqtada al-Sadr, whose militia was engaged in fierce fighting with Iraqi forces in Basra.
"General Petraeus really has a very difficult issue on his hands because Sadr City is home to the Mahdi Army and militia loyal to Moqtada al-Sadr, one of the most powerful and popular in the country. It's densely populated.
For the U.S., They are on the outskirts of Sadr City but for them to move deep into this area dr dre beats, they risk a potential bloodbath. Nobody wants to see that happening.
The U.S. has been looking for a political solution to that, trying to bring Moqtada al-Sadr on board. They've been successful to a degree but what has been seen in the last few weeks - and there were 20 people reportedly killed overnight in clashes between U.S. forces and the militia inside Sadr City - what you've seen is a very determined defense by these militias not wanting to give up the rocket launch sites, or any ground.
"In the words of the American commander who is in charge of Sadr City, he said this fight began as a fight for these launch sites. Now it's all about killing Americans."
Schieffer asked, with the attention given to fights with militias, "Whatever happened to al Qaeda, the terrorists?"
According to Logan, "The U.S. is very careful to say that al Qaeda has been defeated but they are not gone, not by any stretch of the imagination. They know that al Qaeda is there. They're waiting for their opportunity to come back. They took advantage of the violence and the fighting amongst the Shiites. That's exactly what they'll do: Be looking for opportunities like that to turn around the security gains that General Petraeus was able to make."
While Logan said that al Qaeda was significantly hurt by the agreement made with the tribes - with the additional American "surge" troops brought into the country to try to force the Iraqi government to accept reconciliation measures within that nation's government - al Qaeda has moved north towards the city to Mosul. "It's very much now an Iraqi organization, predominantly."
In anticipation of the progress report to be delivered to the House and Senate this week by General Petraeus and Ambassador Ryan Crocker, Rajiv Chandrasekaran, national editor of the Washington Post, said the recent violence in Basra poses a tremendous challenge for the administration.
"In many ways, the violence in Basra is the most perhaps honest assessment of where things stand in Iraq today, where things stand in terms of the status of Iraqi security forces," Chandrasekaran told Schieffer. "There are very credible reports that more than 1,000 Iraqi soldiers defected rather than fighting against fellow Shiites in the south. It raises real questions about the progress we're making in training and equipping Iraqi security forces."
Also brought into question is the role of Iran, which it was reported helped broker the crease-fire in Basra through the intervention of a senior Iranian military commander. "Of course, it shows the ascendant role of Iran," he said.
Chandrasekaran also said the Basra violence shows the degree to which political reconciliation - a key benchmark that the United States is looking for in Iraq - "simply isn't happening.
"It's not just Sunni-Shiite lack of reconciliation, but it's intra-Shiite fighting," he said.
Chandrasekaran said Maliki moved is worried about Shiite political parties' fate in upcoming provincial elections, and so made the military moves in Basra in order to try to marginalize and contain Sadr. "All of this has to be looked at through the lens of domestic politics in Iraq," he said, "but what it says to us here in Washington is that efforts at reconciliation are not going as well as the Bush administration would like us to believe."
Nancy Youssef, chief Pentagon correspondent for McClatchy Newspapers, said the United States is in a precarious position with Maliki: "The U.S. military officials that I've talked to say that they were working with Nouri al-Maliki to craft a long-term, thoughtful plan" to deal with the security issues in Basra. It appears that what the U.S. didn't want was what happened, which was a very sudden, ill-planned attack that potentially put the gains of the surge in jeopardy.
"In this case, the U.S. says that it wasn't informed about what the plan was, and then had to rush and get air combat support in place when the Iraqi security forces couldn't handle the fighting."
Read the full "Face the Nation" transcript here.