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[Abstract] years of sword. From the test, tempered, vibrant, desolate, and then everywhere, once in people's eyes users of consumer groups.
Decade of sword: China e-commerce surging 20 years 10 years sword: China e-commerce surging decade [2] years of sword: Chinese e-commerce surging decade [3] years of sword : Chinese e-commerce surging decade [4] years of sword: Chinese e-commerce surging decade [5]

decade sword. From the test and refined, vigorous, losing their leaves, and then everywhere, once in people's eyes users of consumer groups.

1999 - a dream place to start

known exactly what year the first year of Chinese e-commerce? It may be controversial. But there is no dispute that: 1999 is the Chinese e-commerce key to history is full of opportunities of the year. It is from this year, the Chinese e-commerce really out of the application of high-profile academic, formally entered a substantive stage business.

1999 beginning of the year, the number of the preacher Negroponte came to China, lost no time in that e-commerce wave sweeping the world: market, this number more than five times the estimated number of people.

May 18 this year, China's first online sales software, books B2C website in old Yung (Wang Juntao) formally launched the next-sponsored, founder of the newborn to take a rather symbolic Name --8,848. To the height of this mountain called Everest, showing the old Banyan trying a tyrant the world in e-commerce ambitions. This is the Chinese e-commerce dream place to start.

9 months, 8848 72 hours a carefully planned network of survival tests. 12 players to be closed into an almost empty room 72 hours, only through a computer, a network cable and the outside world. But it is disappointing that only 12 players bought by the Tiffany network. However, in this sensational show business from north to south, many people first heard of online shopping, but also a lot of people remember,

spring of this year, Ma suburban Lake in Hangzhou Garden has established e-commerce site Alibaba. Paste with a newspaper in a shabby house wall, Ma started a lot of business all staff presentation: e-commerce company; Third, we need to build the world's largest e-commerce company, to enter the top ten global sites.

no one would have thought that the pace of success has come so fast, that is between merchants and merchant service e-commerce and the Internet will soon lead to the U.S. Silicon Valley venture investors. miracle.

their sights on e-commerce along with Bo Shao, he founded the Harvard alumni eBay, which is China's first C2C e-commerce site; June, four from various industries Tour fans - Shen Peng, Liang Jianzhang, Ji Qi, founder of the Fan is to provide online ticket and hotel reservation services, Ctrip; November, in the book publishing industry veteran of 10 years and his wife, Ms. Yu Li Guoqing China created the first online bookstore - Dangdang.

the entrepreneurs of the time, whether optimistic or conservative, most insist on this belief: as long as the boil for two or three years, a real commercial value of e-commerce market in China will be formed, which means that the leader will be the first to see the bright side.

2000-2001 - passionate than rational

millennium, more hot money into e-commerce: In May 2000, jointly invested by the association and the formation of Joyo Jinshan formally established; December, Softbank $ 20 million alliance with Alibaba.

e-commerce industry is need passion, the same time, but more rational, in that year, the consequences of passion than rational starting to show. Rapid expansion of Internet companies understand what is ????? - tomorrow you may wake up and find yourself sitting at the pinnacle of wealth, may never sleep tonight abandoned by the market. Perhaps this is the power of capital, or more essentially from power of the Internet.

2000 in the second half, intending to carry out global expansion Alibaba encountered during its development one of the most difficult period, Ma decided to shrink, over the winter, I have to climb to climb over, kneeling also survive.

same time, the 8848 U.S. market twists and turns, transformation of business people coerced change in the wind the rain, to a certain extent, this plays the role of spokesman for Chinese e-commerce company, in the twentieth century this winter, to the Internet World leaves too much regret.

while eBay is once again with the concept of China's first C2C websites, the use of been the most difficult moment of the bubble burst.

e-commerce for many businesses, the growth for the future of e-commerce in the empire before, still needs some tempering. Fang Xingdong In conclusion, as was development of the Internet when he said: 2002 - ready to go

experienced a year of ups and downs in 2002, e-commerce ardent desire of the arrival of spring, eliminating the overhead illusory halo, e-commerce started to real interests. The realization of all this, are inseparable from the computer, the network spread across the country and the further expansion of the number of Internet users.

eBay in 2002, had a good head. In January, eBay sued the site in Internet users since the first case in favor of plaintiff, defendant, Liu was sentenced to pay eBay's network platform 4336.6 yuan fee. Also in March, eBay had a big luck: the United States to eBay eBay has announced $ 30 million.

2002 the beginning of the day, Ma and Alibaba COO Kwan Ming was born in Yuquan Mountain tea, but in the last month of 2001, Alibaba's the first time in the history of the cash flow surplus of over a million members of the month the face of such dawn, Mayun Xuan said: Alibaba in 2002 to earn a dollar!

2002 October Alibaba achieve a balanced budget throughout the year, by the end of year profit, of course, does not earn a dollar.

At the same time, Dangdang, excellence, Bertelsmann's online bookstore of the dispute, but also set off a firestorm. A low-cost dispute originated in the athletic field, attracting the attention of netizens.

competition is another popular tourist area of ??electronic commerce in the same line of CYTS, Yilong network, Ctrip launched between. That is, in the year, billion dragon network, Ctrip declared a profit stage.

2003 - first outbreak

2003 spring, called activities. However, e-commerce is in the special period of the disaster has been considerable progress.

as people stay at home, many of the normal trading and business activities are interrupted, the network become the most popular means of trading. SARS period, deal 42% of the total number of enterprises, corporate performance against the trend, up 52%.

spotted a historic opportunity Alibaba made two major moves - investment 100 million yuan personal online trading platform launched Taobao, and create a platform for independent third-party payment - Paypal, the official to enter the field of electronic payments. Two years later, the success of the move Ma, Taobao become the largest individual trading sites, Paypal become the largest independent third-party electronic payment platform. It now appears that the development of e-commerce Alibaba to become not only based on personal online shopping and trading platform, also provides multi-transaction services, the comprehensive development of the prototype Alibaba has basically show.

help no party has the risk of investment, with the overall pick up of domestic e-commerce rush coming: in June, the U.S. online trading site eBay announced an additional investment to eBay to pay $ 150 million in cash to buy and easy interest remaining shares of U.S. companies; October, when the nation's largest B2C e-commerce website Joyo announced two percent of the shares, the tiger from the U.S. base to 52 million yuan of financial. Detail may be confirmed at the capital's favorite e-commerce: the tiger fund to invest in and negotiate the price when the person in charge Joyo more than 50 million out of the price, did not think the people a promised Tiger Fund,North Face Down Jackets, without also price. Later, foreign investors are given high-level evaluation that Joyo surprise - even offer 200 million, Tiger Fund is also likely to accept.

This year, e-commerce in bringing capital into good form at the same time, China also accelerated the pace of e-commerce sites listed. December, Ctrip New York Nasdaq stock exchange in the United States formally listed for trading, to become self-Sina, Netease, Sohu and later a successful NASDAQ-listed Chinese companies.

There are indications that enveloped the Internet for up to two years on his head the clouds finally dissipated and exhausted, the Internet revitalized.

2004 - outsiders sermon

inseparable from the history of the development of Chinese e-commerce e-commerce companies with foreign cooperation and competition. 2004, international speculators pouring into the field of e-commerce, started the game with subtle local enterprises.

2004 ? 4 ? 14 ?, eBay CEO Meg Whitman came to China, said that The reason why eBay has invested in China, the largest outside the United States money and energy, largely due to Whitman's prediction: e-commerce development in China in 2007 will be the speed of four times the global average, with the local trade and overseas trade is increasing, and the next 10-15 years, China will become the world's largest eBay market.

China's C2C market in 2004 to form the three pillars of the pattern.

three years after he had been occupied for more than Chinese C2C 90% market share of eBay, Two years later, along with Yahoo, Alibaba China acquired and fully closed in 2006.

this year, decided to enter the Chinese market, there are giant global B2C - Amazon, but the way it chooses to enter China's domestic e-commerce company is acquired Joyo.

first glance, this is a happy trade: Kingsoft and Lenovo successfully dispose of excellence are not currently profitable cash; excellent near the giant global B2C, and Amazon will successfully gain access to China's B2C springboard. But eight months later, President Lin, executive vice president of Mercury with aging and other executives resign, this home just for multinational companies that marriage into a cusp. A year later, excellence across the board chose to move closer to the parent company of Amazon's This is a victory for global business ideas. However, the localization of this channel natural moat in front, Amazon has just begun to explore.

end of the year, just less than a year involved in e-Qiang East is also facing new choices - to continue the existing strategy to do line stores, or give up the line concentrate on online sales? Jingdong was more than 90% of the profits from stores, online business almost no money, but the compound growth rate on the order of 26% annual growth rate of 16 times. Liu Qiang East decided to First half of 2005, he turned off the country's 12 stores, began a new battle.
2005 - to break the ceiling

dizzying acquisition began in 2005, is destined to be a quiet year. This year, the first time a foreign-funded acquisition of the phenomenon of Internet companies: Yahoo Alibaba China in the bag.

8 11, Alibaba announced the acquisition of Yahoo China, including portal, search technology, communications, advertising, services, and a 3721 film online auction business, including all assets, Yahoo invested one billion U.S. dollars in exchange for 40% stake in Alibaba, Yahoo China after the integration will be fully operational by Alibaba and take over. In fact, Yahoo and Alibaba Who bought whom, for the user is not important,

but Alibaba B2B market in China, the situation is a unique show was broken, HC million net of sale and support through the sale of net forces gradually rise. HC online trading services through the establishment of the line services combined with the business model for e-business applications provide one-stop services for SMEs; trading network is to establish a The disadvantage of direct marketing to enhance the channel strength, draw a lot of their SME customers.

and B2B profit situation and lively than the bitter price war to become a major B2C heart disease. At that time, a survey shows that the vast majority of Internet users have chosen to buy things on Dangdang and excellence, the reason is In order to this evaluation, Dangdang and excellence has paid a high price: the price war intensified. Especially outstanding after the acquisition by Amazon, instead to give up high-end boutique line of copy, like the Amazon model and Dangdang the implementation of But not very mature market, the market price war broke completely balanced, pure price competition has brought to the market short-term prosperity, but can not get rid of continued losses.

October this year, with domestic light image pioneer company PPG appear particularly attractive. Shirts for sale via the Internet, PPG to asset-light, reducing the circulation of concepts, along with bombardment of television, outdoor advertising, quickly established a market position, and a year later received from the TDF and JAFCO Asia, Kay Peng Hua Ying round of venture capital and other.

2006 - melee upgrade

2006, China's e-commerce market continued to play melee, the pattern is far from fixed plate appearance.

this November, Alibaba complete cooperation with China Post, Ma solve the logistical problem of long-standing concerns. With China Post all over the country context, will undoubtedly further extend its product coverage Ma.

But Ma was busy laying in the road to future platforms, the side has been beset with crises. B2B

sitting number two on the HC, and Alibaba war of words between the struggle has been far from simple. This May, global resources to buy 10% of the issued share capital of HC, the two announced to form a

then eBay Taobao in China has been pushed to a corner, and now Tencent pat network is using the same strategies on Taobao threat. March 13, 2006, Tencent official in Beijing announced the pat network operations.

and pat May, Alibaba officially announced the launch of B2C business Taobao Taobao Mall. As early as in 2004, Ma had said, an argument is quite popular in 2006. This year, Dangdang into $ 50 million venture investment push into the C2C market. However, Li Guoqing couple soon hit hard. March, run Dangdang treasure soon encountered a large number of fraudulent sellers caused by user complaints, Dangdang Po forced an emergency stop. And this frustration, but also to his wife to see Dangdang Li Guoqing future direction.

Chinese foreign commerce destined to go a different way. However, industry participants are each along a different route to achieve this goal. 2007 - warlords rising

Ma and his Alibaba China e-commerce in 2007, the brightest star. November 6 that year, Alibaba listed in Hong Kong, of which there are several records can be loaded the annals of Hong Kong stock market: the Hong Kong Stock Exchange, the highest amount of financing, history of Hong Kong IPO subscribed to freeze the highest amount of money, history of Hong Kong's first listed on the magnitude of the highest recorded surge. This also means that the Chinese people for the first time an original is internationally recognized and can be Google, Amazon, eBay business model compared to the shoulder.

9 dated 15 network operators conference, Ma stunned: and

June this year, Bezos said the name change is to let customers know that China, Joyo Amazon behind it has been given strong support. Before the visit

Bezos, competitors Dangdang co-president Li Guoqing said, In this regard, Bezos replied: Wang Hanhua, led by Amazon, Amazon copy Dangdang competitors for the price war continues.

At this point, two-year leave from the excellent vintage After an unsuccessful venture, the network will direct their attention to the shirt brand PPG. Moreover, higher margin. In October 2007, PPG's imitation Eslite formally launched. Today, PPG has long been closed, and the aged passenger who founded China's largest Internet brand clothing sales.

This year, Jingdong Liu Qiang East Mall will do very impressive. July 2007, Jingdong built in Beijing, Shanghai and Guangzhou logistics system, a month later, Jingdong won the internationally renowned venture capital funds in favor of capital today, the first financing of millions of dollars.

2008 - Data show that this year China's online shopping transaction size exceeded 100 billion, reaching 128.18 billion yuan, an Taobao only to achieve 99.96 billion yuan. Also in 2008, across the Atlantic and the rapid escalation of the financial turmoil sweeping the globe, the Chinese economy will inevitably be affected.

2008 the evening of July 23, one of Alibaba Group Jack Ma Chairman of the Board's internal e-mail addressed to employees in the network exposure. Entitled to this The purpose is to preserve their strength: He warned the staff, this winter may be

Ma's winter on the not unfounded. By small and medium enterprises survive the impact of environmental degradation, when the renewal rate Alibaba member is reduced. HC's second quarter earnings also showed a loss of 75,000 yuan, while net profit last year was 39.3 million.

honed as the Internet bubble burst in the three portals, each arrival of winter, life and death are in the normal disillusionment, contains the next wave and the vitality of spring. Facing the impact and change, low-cost e-commerce communication, easy to participate in the advantages of quick response to demand, will contribute to the development of SMEs domestic market, lower transaction costs, get more orders. This is also a Ali Baba, HC, Dunhuang and many other B2B network companies have chosen to

However, this year, the Beijing Municipal Industry and Commerce In 2008, the Beijing Municipal Industry and Commerce issued be banned. Hundreds of thousands of new regulations have become engaged in the Beijing C2C online retail business Internet veteran Lubbe hope that this is not to promote but to impede or even killed in information technology, wrote in his blog, perform a tedious road, up more than a month of business registration, bank accounts, tax registration and other procedures.

Although the Wound Taobao has been in operation five years, according to Analysys International's data, the scale of online products at Taobao's online shopping market accounted for 85 percent to 140 million. Today, nearly half of the 3-year deadline passed,

and PPG this year not only lost the position of industry leader, and lawsuits, executives dispersed, more outgoing Liang, founder of one that escaped fled. After a year, PPG's business as a soap bubble, as the myth finally broken. 2009 - traditional brand

2009, by the financial crisis and the development of electronic commerce, more and more traditional long-term main line of business who, coincidentally began Plough virtual online shopping platform. Manufacturing areas such as Founder, Lenovo, Haier, such as household appliances retail Suning, Gome, the two giants, such as in grain food, clothing such as Li Ning, seven wolves, with the leading traditional Chinese e-commerce marketing company opened a chapter.

the future, flat channels, from traditional channels to penetrate new channels will be the trend, thus the birth of the online shopping space and has great development potential. A typical example is August 2009, Lenovo announced its Taobao's flagship store in July, sales of live All ads Bao 5000 more than B2C first; and if the association in Taobao, Dangdang, the official website store all of the Xiao Shouliang unity, Lenovo month from the Internet to sell more than 11,000 computers. Data show that the association create a network of online stores and other sales methods, the recovery has become a fruitful association a move. Li Ning, a company press release from the 2008 performance of view, Taobao Mall Li Ning Li Ning became the official shop of all shops in the country sales charts, is sufficient to verify that the network marketing to bring the explosive growth of traditional business.

B2C market in the same area of ??the In 2009, today's capital, banteng combined capital and other funding to Jingdong Mall $ 21 million. At this point, excellent battle with Dangdang B2C same excitement. In May 2009, Dangdang announced earnings, gross profit margin of 20%, becoming the first comprehensive online shopping profitable business; Amazon will reach to September Amazon free shipping and re-introduced the audience Dangdang stalemate, this is the first two years, while industry competitors, free shipping, marking the

in the B2B field, in December 2009, China's manufacturing network in the domestic A-share market, a B2B market, in addition to Alibaba, Global Sources, net Sheng Bao, HC fifth listed companies outside the .

economists generally predict 2010 will mark the slow global economic recovery. With the economic recovery, the domestic e-commerce industry has experienced the transformation and upgrading the 2008-2009 period, will usher in more development.

2010 - the dream into reality

2010, at the e-commerce into the next decade node, affect less than an earthquake. January 8 launch of the system sales, up to enjoy no less than 8.5% discount rate.

announced at the beginning on the face of strong opposition from the

twists and turns after the start of e-commerce entrepreneurs with venture capital to achieve their dreams embrace - in the United States appears to be the ultimate goal of many e-commerce company.

2010 At the beginning, Jingdong Mall a few big moves hand, began to rival their nerves. Year, Jingdong Mall Tiger Global Fund led to obtain the total investment amount of more than $ 150 million in the third round of financing; March 11, about four to five million dollars to the price of SK Telecom's acquisition of e-commerce company Chihiro network. This year, Liu Qiang East aim is to build sales of billions of large-scale online shopping platform.

in the B2C market, Jingdong Mall is not the first integrated class to turn the wheel from the vertical enterprise. Amazon has already changed position and began marching toward the department store, while Dangdang, red children are all from the vertical to the comprehensive transformation of the traditional B2C Suning Appliance stores Tesco has started selling some cosmetics and textiles and other merchandise, excellent Amazon 3C appliances for making a foot in the field of fight is inevitable.

accompanied by economic recovery, a large influx of foreign venture capital again, struck with every e-commerce entrepreneurs some big aspirations. In June, China's B2C website exclusive lingerie dream Bazaar GSR Ventures $ 20 million to obtain venture capital; Online Shoes City Music Network announced the acquisition of Amoy Tiger Fund, the German capital of ten million U.S. dollars with venture capital; October, Intel Capital joint Draper Fisher Jurvetson and Sequoia Capital co-injection of good music to buy $ 17 million ... ... In 2010, almost every month a sum of money to invest in e-commerce.

good development momentum, Dangdang, Jingdong Mall endless rumors about the United States market. And rely on mail order, Internet sales channels and the store Mecoxlane triple step ahead, becoming the first overseas listing of the B2C business.

this year, buy the site quickly became popular e-commerce industry financing warming boosters. Buy site Groupon affected by the U.S., after China in April this year buy hundreds of sites have emerged, its low-cost, easy to replicate the characteristics of profit model by investment institutions concerned, and this will bring a new round of reshuffle buy site. 2009 - traditional brand

2009, by the financial crisis and the development of electronic commerce, more and more traditional long-term main line of business who, coincidentally began Plough virtual online shopping platform. Manufacturing areas such as Founder, Lenovo, Haier, such as household appliances retail Suning, Gome, the two giants, such as in grain food, clothing such as Li Ning, seven wolves, with the leading traditional Chinese e-commerce marketing company opened a chapter.

the future, flat channels, from traditional channels to penetrate new channels will be the trend, thus the birth of the online shopping space and has great development potential. A typical example is August 2009, Lenovo announced its Taobao flagship store in July, sales of living in all Taobao more than 5,000 B2C first; and if the association in Taobao, Dangdang, the official website store all of the sales unity, Lenovo month from the Internet to sell more than 11,000 computers. Data show that the association create a network of online stores and other sales methods, the recovery has become a fruitful association a move. Li Ning, a company press release from the 2008 performance of view, Taobao Mall Li Ning Li Ning became the official shop of all shops in the country sales charts, is sufficient to verify that the network marketing to bring the explosive growth of traditional business.

B2C market in the same area of ??the In 2009, today's capital, banteng combined capital and other funding to Jingdong Mall $ 21 million. At this point, excellent battle with Dangdang B2C same excitement. In May 2009, Dangdang announced earnings, gross profit margin of 20%, becoming the first comprehensive online shopping profitable business; Amazon will reach to September, Amazon introduced the audience again with free shipping Dangdang stalemate, this is first time in years while the two competitors in the industry free shipping, marking the

in the B2B field, in December 2009, China's manufacturing network in the domestic A-share market, a B2B market, in addition to Alibaba, Global Sources, net Sheng Bao, HC fifth listed companies outside the .

economists generally predict 2010 will mark the slow global economic recovery. With the economic recovery, the domestic e-commerce industry has experienced the transformation and upgrading the 2008-2009 period, will usher in more development.

2010 - the dream into reality

2010, at the e-commerce into the next decade node, affect less than an earthquake. January 8th launch of the system sales, up to enjoy no less than 8.5% discount rate.

announced at the beginning on the face of strong opposition from the

twists and turns after the start of e-commerce entrepreneurs with venture capital to achieve their dreams embrace - in the United States appears to be the ultimate goal of many e-commerce company.

2010 At the beginning, Jingdong Mall a few big moves hand, began to rival their nerves. Year, Jingdong Mall Tiger Global Fund led to obtain the total investment amount of more than $ 150 million in the third round of financing; March 11, about four to five million dollars to the price of SK Telecom's acquisition of e-commerce company Chihiro network. This year, Liu Qiang East aim is to build sales of billions of large-scale online shopping platform.

in the B2C market, Jingdong Mall is not the first integrated class to turn the wheel from the vertical enterprise. Amazon has already changed position and began marching toward the department store, while Dangdang, red children are all from the vertical to the comprehensive transformation of the traditional B2C Suning Appliance stores Tesco has started selling some cosmetics and textiles and other merchandise, excellent Amazon 3C appliances for making a foot in the field of fight is inevitable.

accompanied by economic recovery, a large influx of foreign venture capital again, struck with every e-commerce entrepreneurs some big aspirations.