Both American major political parties are running vast databases of voter information. The Democrats have fired up Demzilla from Plus Three, while the Republicans enjoy the Vault, built offshore.
The more data the parties have, and the more ways they search, collate, cross-reference and puree them, using data-mining kung fu perfected by generations of direct marketers, the more precisely they can tailor their pitches to individual voters. Undecided black housewives under 35 will get very different phone calls from the Kerry campaign than Hispanic CEOs over 60. Data mining also helps the parties find, and sway, those all-important swing voters.
(thanks to Peter Rothman)
[Smart Mobs]
Privacy and the Political campaign: US political parties ramp up the databases
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Now the parties will likely leverage these tools for specific politicy initiatives, such as Social Security, as I discuss at http://principledobjection.blogspot.com/2005/01/gop-to-leverage-its-newfound-ground.html.