Innovation strategy: Fast iteration

FYI from the Innovation Weblog;  the objective is to fail fast: do it, test it, fix it.

One way in which a number of companies have successfully innovated is to take a fast, iterative approach to designing and rethinking their products and services. This article from User Interface Engineering describes how it is standard operating practice at Netflix and Google to constantly improve their websites and to launch new services, then quickly learn from user feedback.  By analogy, there are innovation lessons here that most companies can learn from.