Creativity And Innovation Driving Business: Co-Creation driving Innovation

By Ralph Poole on January 2, 2007 8:28 PM | 0 Comments | 0 TrackBacks

 

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Sanjay Dalal makes a compelling case for involving customers in new product and service innovation.  The internet allows companies a much richer medium to conduct conversations with customers and now find ways to tap into their customer's imagination through conversation.

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