How the Red Cross is using Twitter, YouTube, Flickr, RSS and Wordpress.com in their disaster response efforts

So often discussions of social media are self referential and fail to show how social media applicaitons can create real social or business value.  This post about how the Red Cross has incorporated social media into their disaster response demonstrates how information can be transferred in rich new media very quickly.  People who respond to the crisis have immediate information about the location on google maps, can see new feeds from the disaster sites, photos via Flickr and video's via YouTube.