Technology investment during a recession can have postive effects on a company's performance

Craig Roth writing in Collaboration and Content asserts that:

Companies that come out of recessions in a stronger position than they went in are those that judiciously invest in technology and related processes that let more work get done with less resources as well as reducing costly delays and red herrings when making decisions. And when the market downturn ends - and it will - opportunistic organizations will be in a better position to succeed than those that had hunkered down during the recession.

Difficult economic conditions can create new opportunities that competitors may not be able to envision.  A company that makes smart cost reduction decisions, invests to create greater efficiency, and takes time to learn about their customer's changing business requirements stands a far better chance to emerge from the recession with better margins and a platform for growth.

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